So as I was saying, a few ladies and I have put together a landscape show for the The New York Photo Festival. I’ve curated things before, but largely for an online arena, and let me tell you– there are a lot of details involved in a 17-person show. And you know who is in the details? Yup, The Devil.

Luckily, we’ve had some amazing partners along the way; printers and framers and mounters and catalog-producers and show installers– one needs help for these things (hammers are not my friend, let alone power drills). I’ll be writing a bit about these folks as the Festival week unfolds.



In any case, you’re probably wondering what this neat little book is. It’s our show catalog! Our sponsor, Adoramapix helped us produce it. It’s rad because it’s on real photo paper. It feels like a little show, all on its own.



We’re pretty psyched about it. We uploaded all the images straight to the website, and voila! Curator Meagan Ziegler-Haynes did the design. She’s crafty like that.



I think my favorite spread is Chris Lamarca‘s. These books would make amazing portfolios. Spoiler: this rainbow is in the show. I’ve always loved this picture.

And this is Ingrid Spangler, who was our go-to at Adoramapix. We’ve been bugging her for weeks-on-end at this point, and she’s always nice to us.

I made her stand proudly with our show catalog.

I also made her answer some questions, about Adorama and herself:

Tell me a bit about Adoramapix; has it existed as long as Adorama(and how long is that)— how has it evolved recently, especially withthe rise of digital?

Adorama Camera has been around since1975, can you believe it? Pix started out as the 1-hour lab of AdoramaCamera just over 10 years ago, and since 2004 has been processingdigital images exclusively.

What is your role with the company? What do you enjoy most about your job?

Ha,what isn’t my role with the company?!  I do marketing and promotionsand I am the official Twitterer for AdoramaPix.  I also write the blog,keep our Facebook page fresh, write the ad copy and a good deal of thewebsite content and travel to trade shows representing AdoramaPix. Whew! I’m suddenly very tired. 

I’m a very social person, so Iwould have to say that my favorite part of the job is where I get tointeract with people, whether it’s at a trade show, an event like thisone, or through Twitter.

How do you see the company evolving in the future?

Thisis a quote from our Director, Herman Klein: “We are aiming to be THEphoto lab of choice for every New Yorker. Every day we work with theworld’s most demanding photographers right here in NYC and all acrossthe country. If we can keep them happy, we can keep anybody happy.”

What has the response been to the Adoramapix books? What are some of the more creative applications you’ve seen?

Theresponse has been tremendous! We took the books to WPPI (Wedding andPortrait Photographers International) in Vegas in February, and peoplewere literally raving about the quality and look of the books.  We areone of the very, very few companies to use real photo paper for thebooks, and it makes a HUGE difference especially to professionalphotographers and artists who want control over their color.

We’veseen people use them for wedding albums, portfolios and of course photoessays, but the most creative so far was someone who wrote a story forher child, illustrated it herself, and published the book. Isn’t thatcool?

 
Are you a photographer yourself? How did you get into the business?

Iam a photographer too! I studied Film and Video at Temple University inPhiladelphia and learned how to shoot on a Bolex 35mm movie camera. I’min love with digital, but have recently been playing around with myHolga and a homemade pinhole camera.

I came to AdoramaPix as aresult of a post I made to a group on Flickr! Herman Klein, theDirector, contacted me and said to call him about a job. I thought itwas a joke! Here I am over two years later.

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Thanks, Ingrid! Now we will go behind the scenes.

Here is where the poster prints are produced. You upload your hi-res file, and Adorama prints it. Up to 24×36, for shockingly reasonable prices (24×36 is $28.49 on the lustre paper).

Here is some computer-based shenanigans…

Here our friends were kind enough to re-enact the birth of our catalog.

More catalog making.

Bins!

All set for shipping!

And here are our catalogs, all tucked in for the ride to DUMBO. Thanks Adorama! You are the best sponsor a show could ask for.