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Commercial

The Nikon S60. Detects up to 12 faces.

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I think only one of these ads is the slightest bit politically correct.

nikonflat

Advertising Agency: Euro RSCG Singapore
Executive Creative Director: Charlie Blower
Creative Director: Victor Ng
Art Director: Lee Hsueh Ling
Copywriters: Stephen Kyriakou, Victor Ng
Photographer: Jeremy Wong
Digital Artist / Retouching: Ricky Haryadi
Production Manager: Joel Ng
Account Service Credit: Mark Ho
Client Credit: Jeffrey Low

nikonhotel

nikonforest

What do you think?

Discussion

19 comments for “The Nikon S60. Detects up to 12 faces.”

  1. Sexist, ghostist, and racist!

    Posted by John | November 17, 2009, 5:48 pm
  2. Totally ghostist, Right?!

    Posted by Rachel Hulin | November 17, 2009, 5:49 pm
  3. I think they are nice ads.

    Posted by Karel Vandenhove | November 17, 2009, 5:49 pm
  4. yeah me too a little, secretly.

    Posted by Rachel Hulin | November 17, 2009, 5:50 pm
  5. Say what you will, I am now aware that:

    a) there is such a thing as a “Nikon S60″

    b) that it can detect up to 12 faces.

    Had the ads been inoffensive, I certainly would never have noted the coming (and inevitable passing) of the S60.

    Posted by Evan | November 17, 2009, 6:42 pm
  6. Totally ghostist! And so politically correct.

    Posted by Daniel Ting | November 17, 2009, 7:00 pm
  7. nice camera, nice ads
    :)

    Posted by kki | November 17, 2009, 8:22 pm
  8. it would have been much nicer (and hotter) if there was a woman shooting the two girls in the first ad, not a guy ;)

    Posted by Andreas Jakwerth | November 17, 2009, 10:33 pm
  9. Is that a kid behind the curtain in the first image? WTG Nikon’s ad agency..

    Posted by phototristan | November 18, 2009, 1:39 am
  10. are you saying that showing two girls intimately together is politically incorrect? gay people do exist, unlike ghosts or untouched, and unknown tribes.

    Posted by butterface | November 18, 2009, 2:31 am
  11. is it just me, or are the heads on the sexytime girls seriously distorted?

    Posted by nadia | November 18, 2009, 2:48 am
  12. Ohh, a camera that can detect voyeurs in any scene. Nice!

    Posted by Ed | November 18, 2009, 6:05 pm
  13. Is the camera itself politically correct? If you take a shot at the stadium will it pick 12 most attractive faces?.. ;)

    Very nice ads, thanks for sharing.

    Posted by Andy | November 19, 2009, 10:41 am
  14. are you saying that showing two girls intimately together is politically incorrect? gay people do exist, unlike ghosts or untouched, and unknown tribes.

    i think those girls performing for the male gaze approximate “gay people” about as realistically as the depictions of the ghosts and the unknown tribespeople. also, i think sexytime girl would be a lot hotter if she still had the other half of her thigh. (also if her threesome partner didn’t look like her twin/cloned sister.)

    otherwise, pretty successfully provocative ad campaign, i would say.

    Posted by lexi | November 19, 2009, 7:01 pm
  15. Yeah…not so impressed with the freakishly large head on the girl with the freakishly thin body.

    Definitely ghostist. My dead cousin Ralph is highly offended. At least that’s what this Ouija board from Hasbro says.

    Posted by Damien Franco | November 21, 2009, 7:45 pm
  16. I love Andy’s and Lexi’s comments the best very funny and insightful.

    Posted by Sheila | November 23, 2009, 12:43 pm
  17. ahahahah adverts are super

    Posted by dott.dulcamara | December 2, 2009, 5:29 pm
  18. I recently bought a Nikon D3S and love it! Check it out, this video was made using it http://vimeo.com/9450557

    Posted by Lisa | February 24, 2010, 1:01 am
  19. [...] Divertida publicidad de Nikon  http://www.rachelhulin.com/blog/2009/11/the-nikon-s60-detects-up-to…  por thombjork hace 2 segundos [...]

    Posted by Divertida publicidad de Nikon | April 23, 2010, 5:49 pm

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