// you’re reading...

Commercial

Wrangler and Burton and WE ARE ANIMALS!!!!

| More

Ok, I was a little late on the M8 and you folks let me know it, but I don’t think I’m late on this one.

I’m talking about the latest Wrangler ad campaign. It seems these jean-maker people CANNOT GET ENOUGH of the whole Ryan McGinley-we-love-to-be-skinny-and-naked-and-unwashed-and-run-around-canyons aesthetic.

I mean, they loved it when they actually employed McGinley. And then Levis loved it so much that THEY employed McGinley.

But at least McGinley actually in real life runs around naked with skinny girls in canyons, ya know?

But now they have another photographer, Jeff Burton, just copying the same thing. For the record, Jeff does has experience with naked people.

burton10

But more abstract, like these from Dreamland, his work from porn sets.

burton11

burton9

But come on- I mean- this is just a McGinley rip off. Right?

I feel like Burton’s too good a photographer to just allow himself to copy someone else completely.

Also, this is a reeedunculous campaign.

burton1

burton2

WHAT’S WITH THE RED? Is red sexy?

burton3

I guess red water is sexy? She looks so unhappy.

burton4

burton5

burton6

Good lord, there are so many of them.

burton7

burton8

Ha.  There’s a video. It’s so awesome.

Here’s the team, for those who want to know.

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Copywriter / Art Directors: Fred & Farid, Feng Huang
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
Art Buyer: Marie Moulin

-

Have an animalistic day. Cause ya know, we’re all animals.

Discussion

9 comments for “Wrangler and Burton and WE ARE ANIMALS!!!!”

  1. When I look at these pictures I feel itchy and want to take a shower.

    Posted by Kate | January 29, 2010, 3:46 pm
  2. haha. yeah, it doesn’t get much more blatant than that. I like the red powder shot though.

    Posted by damien | January 29, 2010, 6:02 pm
  3. the shot in the red water is a guy.

    Posted by moi | January 30, 2010, 12:49 am
  4. [...] Read about the Wrangler photos here >> [...]

    Posted by Hulin On Wrangler Ads | Ed Verosky: The Blog | January 30, 2010, 1:20 am
  5. Simply awesome.

    Posted by silvia | January 30, 2010, 10:23 am
  6. I really like the campaign, very powerful!

    Posted by lisa | February 1, 2010, 11:23 am
  7. Hi Rachel!

    This pics look like they’re taking a cue from the Hindu celebration called Holi…maybe you’ve seen the images of revelers throwing heaps of colored powder (and water) on each other.

    I like the campaign even if it’s schizophrenic and a bit nonsensical and some of the images have bad photoshopping. It’s still better than 90% of the stuff I see out there!

    Posted by Willie | February 9, 2010, 3:36 pm
  8. “Holi” by Jean Renoir… Go to 5:00
    http://www.youtube.com/watch?v=KmaWnaeEcVQ&feature=related

    Posted by Bernard | February 20, 2010, 5:16 pm
  9. I just don’t see anything inspiring or creative. Seen it all before.

    Posted by Randy The Orange County Wedding Photographer | July 31, 2010, 4:08 pm

Post a comment

goldfish-promo-1