So how do we make our brains see in 3D without the glasses?

“Reality has never been so wonderful.”

This 3-D CGI ad was released on the occasion of the 67th Venice Film Festival.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci
Art Directors: Dario D’Angelo, Vito Scandolo
Copywriter: Costanza Masi
Illustrator: OneMore
Published: October 2010